Minimizing product developing risk

Tool manufacturing company “BuildIT” was looking to add a new type of industrial vacuum to their product line. They were concerned about development and production costs, which would include and millions to design and engineer – too risky for a business their size.

Design Thinking allowed them to build a cost-effective, low-risk prototype: they opted to create a brochure as well as a rough prototype that showed only key functions by altering an existing vacuum.

BuiltIT then demonstrated the prototype to customers, gathered feedback, and improved the prototype.

Through this time- and cost-efficient approach, they launched a new vacuum model with limited risk – based on what customers truly desired.