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Customer Compass Workshop Series

March 31 @ 9:00 am - 12:00 pm

|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until March 31, 2021


Do a year’s worth of strategic planning… in just 4 days!

Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble.

If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you.

Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy work needed to grow faster.

No more learning the hard way.

What We’ll Cover

Day 1: Find Your Most Profitable Customers

Virtual workshop • Mar 10, 2021 • 9am-12:00pm

  • Stop wasting time chasing the wrong customers. This workshop will help you to zero-in on your most profitable buyers.

Day 2: Learn How to Get Inside Your Buyer’s Head

Virtual workshop • Mar 17, 2021 • 9am-12:00pm

  • Learn how the world’s fastest-growing companies use customer insight to design innovative solutions and grow 2-3X faster.

Day 3: Fix Your Message So More People Buy

Virtual workshop • Mar 10, 2021 • 9am-12:00pm


  • Craft measurably better messaging and walk away with a complete messaging document to align your team.


Day 4: Map Your Growth Strategy

Virtual workshop • Mar 10, 2021 • 9am-12:00pm


  • Growth won’t just happen. You need a plan. We’ll give you the time, space and direction to power through the messy strategy work.


Who Should Attend

  • Leaders: Who “wear many hats” including marketing and strategy
  • Marketers: Who want to work smarter and convert more leads
  • Salespeople: Who want to get inside their prospect’s heads and close more deals

Your Investment 

$299 for 4-part series — this program typically costs $1450 per attendee, but thanks to generous sponsorship from Atlantic Canada Opportunities Agency (ACOA), we have limited number of seats for just $299.

Meet Your Instructor

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn’s past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. 

Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More happy customers and more money in the bank.

If you’re feeling stuck, Customer Compass will give you the clarity to move forward with confidence.

Register Here etihttps://www.eventbrite.com/e/customer-compass-workshop-series-tickets-141830758617


March 31
9:00 am - 12:00 pm
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Acadia Entrepreneurship Centre