Business Counselling

An Acadia Entrepreneurship Centre Business Counsellor can help you explore growth opportunities, address problem areas in your business, and establish a clear vision of how to get ahead.

Our Business Counsellors are available to assist at every stage of the business cycle.


  • Interested in starting a business, but don’t know where to start
  • Looking for assistance with your business plan
  • An entrepreneur who sees a business growth opportunity sitting just beyond your reach
  • Thinking of expanding your company, but need trusted support and expert advice to get you there
  • Ready to pass on your business to a family member or sell your business
  • Looking for training for your business or staff

Contact us today at to set up an appointment

PHONE: (902) 585-1180

TOLL FREE: 1-866-654-4499



Self-Employment Program (SE)

AEC administers the Self-Employment Program in Lunenburg County from our Bridgewater officer. If you are interested in starting your own business, and are Employment Insurance (EI) eligible, you may qualify for the Self Employment Program. The program includes one-on-one business counselling, assistance researching and writing a business plan, post start-up assistance and mentoring, and training and networking opportunities. The Self Employment program is funded by Employment Nova Scotia.

For more information:

PHONE: (902) 543-1067

TOLL FREE: 1-877-232-2723



Strategic Planning

Our approach is based on a cycle we created and options include leading you through – or conducting the following elements:

  • Preparing your organization for the strategic planning process
  • Identifying core values
  • Building a common vision
  • Engaging community stakeholders through surveys and facilitations
  • Creating strategic priorities
  • Developing action plans
  • Crafting an implementation plan that ensures you put the plan into action.

Selling For the Rest of Us

Selling for the Rest of Us will help you develop an authentic, personal approach to creating honest, ethical relationships with your customers.


Essentials: crash course in the basics of the sales process for the person who needs to get customers right now (1 full day)

Foundations: 3 days of in-class learning and 3 weeks of virtual coaching and group support; learn by doing and get help along the way; this is the best option for a new small business owner

Pro: 3 days of training spread out over 13 weeks of practice, virtual and in-person coaching, peer support; when selling is all you do, this is the best option.

In every session you’re going to learn how to:

  • find and connect with the customers who want to buy what you have to sell
  • have real conversations that don’t feel awkward or pushy
  • develop a personal language for selling that you can be comfortable with
  • reach the sweet spot of mutual benefit in negotiation
  • ask for the price that makes sense, without guilt
  • create a brand your customers will keep coming back to

You’ll learn that great selling is really just about creating a great relationship with people who have the same values and interests as you, and helping them take advantage of an opportunity that will benefit them.

For more information: 1-866-654-4499, 902-585-1180,